46% of British people plan on taking family holidays each year. That means 2024 is no
exception. This is according to the latest London Daily News survey. The most popular holiday
destination for British People in 2024 is Spain. 37% of Brits want to visit Spain with their
families.
Italy, France, and Portugal are second, third, and fourth, respectively, with 32%, 16%, and 15%
of Brits preferring them. Almost half of British people are after a luxury beach holiday (42%).
Multi-destination trips, activity-based trips and sustainable trips grab the second, third, and
fourth positions with 17%, 14% and 13%, respectively.
Read further to discover the leading holiday destinations for British people.
Spain
The leading holiday destination for the Brits is Spain. It has been a favourite choice for decades.
The perennial big-hitters are the islands of:
Ibiza
Menorca
Mallorca
Majorca
I really enjoy going to Majorca. It has been my family holiday destination on multiple
occasions. Majorca is great thanks to its:
Breathtaking scenery
Delectable cuisine
Sunny escape
Stunning beaches and coves
The British holidaymakers who are after a year-round sunshine visit the Canary Islands,
including La Palma, La Gomera, and Tenerife. Costa de la Luiz is the most popular mainland
beach, while Catalonia is the most beautiful coastline holiday destination for most Brits.
Spain has more to offer than just beaches. Magda also recommends self-guided walking, city
breaks, and cycling holidays in popular destinations like Seville, Palma, and Catalonia.
Italy
Why Italy? Ancient culture, friendly and charming people, and fantastic food are all the main
reasons why the Brits visit Italy. Want to taste la dolca vita? Visit popular cities such as Venice,
Florence, and Rome. After an extra old-school glamour dash? Venice should be your next
destination. It is popular among British holidaymakers who are after an additional dash of
ancient glamour. Experts recommend visiting Venice out of season. This helps sidestep the
crowds.
For beach lovers, Italy boasts about 500 miles of coastline in Puglia’s southern region. Tuscany
is equally popular and overcrowded. But family villas can make your holiday memorable. Italy’s
Sicily Island effortlessly blends historical sites with gorgeous coastlines. High-end and
glamorous villas are available. The country’s stunning beaches are available in Sardinia. Amalfi
Coast is a perfect base from which the Brits visit Pompeii, Mount Vesuvius, Capri and Sorrento.
France
France isn’t short of new destinations to explore. Want to explore the coastline? Or the
countryside? Your destination doesn’t matter. Aquitaine is the perfect destination for:
Sandy beaches
Delicious seafood
Surfing
Brits also enjoy historic villages, cycle paths, and pine forests in Ile de Re. Beaches of Corsica
are highly recommended destinations.
Portugal
Portugal features a glorious countryside, great food, historic cities, super-friendly and charming
residents as well as attractive beaches. It is easy to see why Portugal is the fourth most popular
family holiday destination for British holidaymakers. A firm favourite is Algarve. Alentejo is
also a popular destination among both residents and visitors. Madeira is the favourite island for
many Brits.
Thailand
Thailand continues with its meteoric rise in terms of attracting British holidaymakers. It’s
becoming a mainstream holiday favourite with each passing day. Its appeal is obvious:
Low prices
Friendly residents
Sensational food
White sand beaches
Lush countryside
Infused with Buddhist ideals, Thailand also features a unique cultural heritage. Its capital,
Bangkok, fizzes with a lot of excitement and energy. Most Brits love Chiang Mai in the north.
Phuket, one of its popular islands, attracts the most attention.
Looking for inspiration for your next family holiday destination? Look no further than these five
popular countries. They have multiple destinations for you to explore with your family.
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